About the Program: Why BBA(Hons) @ AU

As management lies at the heart of business world and is a critical area of study for business concerns, the Bachelor of Business Administration (BBA) program at AU aims to deliver the core ideas of management and implications of these ideas to businesses their environment, preparing graduates for a variety of stimulating careers. The program provides the quantitative and analytical skills that enable students to succeed in a wide variety of business activities. The program is based on flexible arrangement of study strengthened by research and innovative learning pedagogies, which advances a student’s ability to develop academic and practical insights into the domain. The graduates of BBA will be highly employable in both corporate and public sectors.

 

Program Educational Objectives (PEO’s)

PEO 01: To prepare graduates for a career in the field of Management focusing on need of the industry domestically and globally

 

PEO 02: To equip them with knowledge and skills through interdisciplinary, innovative and flexible learning pedagogy

 

PEO 03: To inculcate values and ethics and prepare socially responsible graduates

PEO 04: To embed lifelong learning skills and professional traits among the graduates

 

Program Outcomes (PO’s)

PO 01: Domain specific knowledge and skills/acquire knowledge of core management theories and blend it with broader business domains including finance, marketing, human resource, entrepreneurship, international business and market research

 

PO 02: Problem Analysis and Critical thinking/develop skills necessary to analyze business and economic data, think critically on alternatives and propose viable solutions

 

PO 03: Modern IT Tools/become proficient in using spreadsheet, word and PowerPoint for data analysis, documentation and presenting information in meaningful manner

 

PO 04: Business and Society/appreciate the importance of responsibilities of businesses and government towards the society

 

PO 05: Environment and sustainability/contemplate on societal and global issues resulting from environmental concerns

 

PO 06: Ethics/appreciate individual ethical behaviour and be able to discharge community responsibilities to the society

 

PO 07: Leadership and team work/learning leadership skills, and develop strong emotional and social aptitude to be a lifelong leaner.

 

PO 08: Communication/develop verbal and non-verbal communication skills for successful career in Industry, Business and as an Entrepreneur.

 

Course Grid

BACHELOR OF BUSINESS ADMINISTRATION (BBA HONS)
BATCH 2021-24
SEMESTER-I
Sl. No. Title of the CourseContact HoursCredit
         L    T P          P
1Business English – I2002
2Business Environment2002
3Principles of Management3104
4Business Mathematics3104
5Micro Economics for

Business

310         4
6Principles of Accounting – I3104
7Business Law – I3104
8Design Thinking0002
26

 

 

SEMESTER-II

 

Sl. No.Title of the CourseContact HoursCredit
LTP
1Business English – II2002
2Environment Studies2002
3Business Statistics3104
4Macro Economics for Business3104
5Principles of Accounting – II3104
6Behavioral Science – I3104
7Inter Disciplinary Project0033
8Business Law – II3104
27

 

SEMESTER-III
Sl. No.Title of the CourseContact HoursCredit
LTP
1Community Services0011
2Venture Ideation2002
3Marketing Management – I3104
4Financial Management3104
5Human                       Resource

Management – I

 

3

 

1

 

0

 

4

6Supply Chain Management1024
7Production     &      Operations

Management

 

3

 

1

 

0

 

4

8Behavioral Science – II0304
9Employability                     and

Practitioner Skills-I

PPSD
27

 

SEMESTER-IV
Sl No.Title of the CourseContact

Hours

Credit
LTP
1Human Values and Professional Ethics2002
2Marketing Management – II3104
3Cost & Management Accounting3104
4Human Resource Management – II3104
5Management Information System &

ERP

3104
6Introduction to Research Methodology4004
7Entrepreneurship Development3104
8Spreadsheet    &    its    application    in

Business

 

0

 

0

 

4

 

2

9Employability and Practitioner Skills-

II

PPSD
28

 

 

At the end of 2nd Year, the students are required to opt for two electives in the order of their preference. For each elective, they must study two courses in the Semesters V and VI. Allotment of electives shall be based on aptitude and merit of the student and availability of the seats.

The students must also undertake Summer Internship Training/Project at the end of 2nd Year for a period of 6-8 weeks, during the months of May, June & July. During the internship the students are required to learn about the realities of work environment. They are required to submit a training report for evaluation/assessment. Successful completion of the internship shall facilitate the students to be rated for 2 credits.

 

The students must undertake a Dissertation/ Live Project worth 4 credits during the Semester VI. Unlike internship, the dissertation project work must be conducted on a topic chosen from the elective area of specialization in which the student wants to build his/her career. The student is also required to submit a detailed report to the school/university and present the work to the faculty panel for evaluation/assessment.

SEMESTER-V
Type of CourseTitle of the CourseContact

Hours

Credit
LTP
CoreInternational Business3104
 

GE

Business    Ethics    &Corporate

Governance

 

2

 

1

 

2

 

4

 

Marketing Management

(Any two)

Digital Marketing3104
Services Marketing3104
Consumer Behaviour3104
 

 

Financial Management

(Any two)

Financial Services3104
Investment Management3104
Financial Institutions & Market3104
 

 

Human Resource Management

(Any two)

Industrial Relations &Labour

Laws

3104
Compensation & Rewards

Management

3104
Performance Management

System

3104
 

SEC

Summer Internship

Training/Project

0042
26

 

SEMESTER-VI
 

Type of Course

 

Course Code

 

Title of the Course

Contact HoursCredit
LTP
CoreMGT11008Business Strategy & Policy3104
SECMKT11007E-Commerce2002
ELECTIVES
 

 

Marketing Management

MKT11008Advertising & Sales

Management

3104
MKT11009Retail Management3104
 

 

Financial Management

FAC11012Banking & Insurance

Management

 

3

 

1

 

0

 

4

FAC11013Corporate Finance3104
 

 

Human Resource Management

OBH11010Organization Change &

Development

 

3

 

1

 

0

 

4

OBH11011Training & Development3104
SECMGT14002Dissertation/ Live Project0084
26

 

 

Eligibility

  • Candidates must have passed senior secondary examination or 12th from any recognized institute or university.
  • They must have scored at least 50% to be eligible for admission.
  • Adamas University conducts AUAT BBA (Hons) admission.
  • Selected candidates will be called to the campus for further admission rounds such as personal interview and group discussion.

Fee Structure

As per the University’s Registrar Office

Career Avenues

Following areas attract the graduates in Business Administration:

Sales & Marketing, Financial Markets, consulting, investment banking, FMCG retail sector, retail banking, marketing analytics, and firms engaged in international business, Business Analyst, Market Research analyst etc.