An effective teacher with 10+ years of proven track record of delivering quality instructions to college and university level learning individuals. Dr. Patra earned his Ph.D. in Marketing from Assam University in the year 2012 along with an MBA degree in Marketing from BPUT, Odisha in 2006. Formerly associated with C V Raman College of Engineering, Bhubaneswar. He has now assumed the position of Assistant Professor and Academic Coordinator in the School of Management at Adamas University, West Bengal. His areas of expertise include Marketing & Advertising Management, Product & Brand Management, Consumer Behavior, Retail Management, International Marketing and Entrepreneurship Development. He has also written a book ‘Advertising Effectiveness in Indian Context’ and has several journals on varied topics related to Marketing to his credit.