Why BBA(Digital Marketing) @ AU
As management lies at the heart of business world and is a critical area of study for business concerns, the Bachelor of Business Administration (Digital Marketing) program at AU aims to deliver the core ideas of management and implications of these ideas to businesses their environment, preparing graduates for a variety of stimulating careers. The program provides the quantitative and analytical skills that enable students to succeed in a wide variety of business activities. The program is based on flexible arrangement of study strengthened by research and innovative learning pedagogies, which advances a student’s ability to develop academic and practical insights into the domain. The graduates of BBA will be highly employable in both corporate and public sectors.
Program Educational Objectives (PEO’s)
PEO 01: To prepare graduates for a career in the field of Management focusing on need of the industry domestically and globally
PEO 02: To equip them with knowledge and skills through interdisciplinary, innovative and flexible learning pedagogy
PEO 03: To inculcate values and ethics and prepare socially responsible graduates
PEO 04: To embed lifelong learning skills and professional traits among the graduates
Program Outcomes (PO’s)
PO 01: Domain specific knowledge and skills/acquire knowledge of core management theories and blend it with broader business domains including finance, marketing, human resource, entrepreneurship, international business and market research
PO 02: Problem Analysis and Critical thinking/develop skills necessary to analyze business and economic data, think critically on alternatives and propose viable solutions
PO 03: Modern IT Tools/become proficient in using spreadsheet, word and PowerPoint for data analysis, documentation and presenting information in meaningful manner
PO 04: Business and Society/appreciate the importance of responsibilities of businesses and government towards the society
PO 05: Environment and sustainability/contemplate on societal and global issues resulting from environmental concerns
PO 06: Ethics/appreciate individual ethical behaviour and be able to discharge community responsibilities to the society
PO 07: Leadership and team work/learning leadership skills, and develop strong emotional and social aptitude to be a lifelong leaner.
PO 08: Communication/develop verbal and non-verbal communication skills for successful career in Industry, Business and as an Entrepreneur.Course Grid-BBA Digital Marketing
Minimum 50% aggregate in10th or equivalent examination and minimum 60% aggregate in 10 +2 or equivalent from any recognized board, subject to securing a minimum of 45% marks in each individual subject.
Duration (in Year): 3
As per the University’s Registrar Office
Following areas attract the graduates in Business Administration:
Digital Marketing Executive, Sales & Marketing, FMCG retail sector, retail banking, marketing analytics, and firms engaged in international business, Business Analyst, Digital promotion manager etc.