Why BBA(Entrepreneurship and Family Business ) @ AU

As management lies at the heart of business world and is a critical area of study for business concerns, the Bachelor of Business Administration (Entrepreneurship and Family Business) program at AU aims to deliver the core ideas of management and implications of these ideas to businesses their environment, preparing graduates for starting their own venture at the end of the program or taking up job as stimulating careers. The program provides the quantitative and analytical skills that enable students to succeed in a wide variety of business activities. The program is based on flexible arrangement of study strengthened by research and innovative learning pedagogies, which advances a student’s ability to develop academic and practical insights into the domain. The graduates of BBA will be highly encouraged to start their own venture.


Program Educational Objectives (PEO’s)

PEO 01: To prepare graduates for a career in the field of Management focusing on need of the entrepreneurship as a career goal.


PEO 02: To equip them with knowledge and skills through interdisciplinary, innovative and flexible learning pedagogy


PEO 03: To inculcate values and ethics and prepare socially responsible graduates

PEO 04: To embed lifelong learning skills and professional traits among the graduates


Program Outcomes (PO’s)

PO 01: Domain specific knowledge and skills/acquire knowledge of core management theories and blend it with broader business domains including finance, marketing, human resource, entrepreneurship, international business and market research


PO 02: Problem Analysis and Critical thinking/develop skills necessary to analyze business and economic data, think critically on alternatives and propose viable solutions


PO 03: Modern IT Tools/become proficient in using spreadsheet, word and PowerPoint for data analysis, documentation and presenting information in meaningful manner


PO 04: Business and Society/appreciate the importance of responsibilities of businesses and government towards the society


PO 05: Environment and sustainability/contemplate on societal and global issues resulting from environmental concerns


PO 06: Ethics/appreciate individual ethical behaviour and be able to discharge community responsibilities to the society


PO 07: Leadership and team work/learning leadership skills, and develop strong emotional and social aptitude to be a lifelong leaner.


PO 08: Communication/develop verbal and non-verbal communication skills for successful career in Industry, Business and as an Entrepreneur.

Course Grid-BACHELOR OF BUSINESS ADMINISTRATION (BBA Entrepreneurship and Family Business)



Minimum 50% aggregate in10th or equivalent examination and minimum 60% aggregate in 10 +2 or equivalent from any recognized board, subject to securing a minimum of 45% marks in each individual subject.


Duration (in Year): 3

Fee Structure

As per the University’s Registrar Office

Career Avenues

Following areas attract the graduates in Business Administration in entrepreneurship and family business:

Starting a new venture and growing it, Sales & Marketing, FMCG retail sector, retail banking, and Start-up venture job.