Bachelor in Business Economics (BBE) (intake from 2021-22)

About the Program: Why BBE @ AU

As Economics lies at the heart of business world and is a critical area of study for business concerns, the Bachelor of Business Economics (BBE) program at AU aims to deliver the core ideas of economics and implications of these ideas to businesses their environment, preparing graduates for a variety of stimulating careers. The program provides the quantitative and analytical skills that enable students to succeed in a wide variety of business activities. The program is based on flexible arrangement of study strengthened by research and innovative learning pedagogies, which advances a student’s ability to develop academic and practical insights into the domain. The graduates of BBE will be highly employable in both private and public sector.

Program Educational Objectives (PEO’s)

PEO 01: To prepare graduates for a career in the field of Economics focusing on need of the industry domestically and globally
PEO 02: To equip them with knowledge and skills through interdisciplinary, innovative and flexible learning pedagogy
PEO 03: To inculcate values and ethics and prepare socially responsible graduates
PEO 04: To embed lifelong learning skills and professional traits among the graduates

Program Outcomes (PO’s)

PO 01: Domain specific knowledge and skills/ Acquire knowledge of core economic theories and blend it with broader business domains including finance, marketing, entrepreneurship, international business and market research
PO 02: Problem Analysis and Critical thinking / Develop skills necessary to analyze business and economic data, think critically on alternatives and propose viable solutions
PO 03: Modern IT Tools / Become proficient in using spreadsheet, word and PowerPoint for data analysis, documentation and presenting information in meaningful manner
PO 04: Business and Society / Appreciate the importance of responsibilities of businesses and government towards the society
PO 05: Environment and sustainability / Contemplate on societal and global issues resulting from environmental concerns
PO 06: Ethics / Appreciate individual ethical behavior and be able to discharge community responsibilities to the society
PO 07: Leadership and Team work/ Learn Leadership skills, Team work, and develop strong emotional and social aptitude to be a lifelong leaner.
PO 08: Communication / Develop verbal and non-verbal communication skills for successful career in Industry, Business and Entrepreneurship

Course Grid

Course Grid-BACHELOR IN BUSINESS ECONOMICS (BBE)

Eligibility

Minimum 50% aggregate in10th or equivalent examination and minimum 60% aggregate in 10 +2 or equivalent from any recognized board and Mathematics as one of the subject, subject to securing a minimum of 45% marks in each individual subject.

Duration (in Year): 3

Fee Structure

    As per the University’s Registrar Office

Career Avenues

Following areas attract the graduates in Business Economics:

Sales & Marketing, Financial Markets, consulting, teaching, investment banking, FMCG retail sector, retail banking, marketing analytics, trade houses, and firms engaged in International business with job titles as Assistant / Associate Economists, Assistant Professor, Business Analyst, Associate Consultant, Financial Analyst, Corporate Finance Associate, Financial Services Managers, Investment Analyst, and Market Research Specialist / analyst