Introduction :

The department of School of Business and Economics at Adamas University offers a range of innovatively designed programmes whose curriculum is constantly updated to meet the changing requirement of the students and industry. It has recorded consistent improvement in its academic, research and placement performance over the last few years.

We have designed our syllabus to strike a balance between professional knowledge and personal skills. We are confident that our current curriculum has enabled over-all development of budding managers, to meet the expectations of the corporate world. The curriculum is taught by a distinguished faculty combining academic excellence and real world experience with dedication and commitment.

During the course, the students are encouraged to get hands-on experience in the corporate world through internship projects with reputed organizations. We believe that this will help to amalgamate theoretical knowledge with practical experience. They also undertake projects benefiting local industries or dealing with local problems. These projects enable them to understand the relevance working in a group and help them to realize the finer aspects and importance of teamwork. This will help them to establish themselves in this dynamic corporate world of today.
With this brief introduction, We welcome you to be a part of our journey towards being a world class centre of excellence in education, training and research in regards to Management studies.

Program Aims:
The program aims to enable graduated to understand the challenges of Business across all sectors in different functional areas of management. The program is amalgamation of academic rigor and practical exposures. There is a careful balance of teaching and learning, individual and group work, case study analysis and class based discussion, problem solving and decision making abilities, conceptual and analytical discussion, and above all regular seminars by external industry experts and academia.

What are the learning outcomes?

• Develop decision making skills
• Demonstrate problem solving skills
• Use application of technology in Business
• Demonstrate a critical awareness of current issues in business
• Demonstrate business intelligence system

Subjects covered:

Statistics, Economics, Marketing, Human Resource Management, Business Analytics, Industrial relations, Digital marketing, corporate taxation etc.

Specializations:

Marketing and Digital Marketing, Financial Management, Human Resource Management

Internships/Project work

Two month summer internship and one dissertation (research work).

Placement & Career Opportunities / Research Opportunities

Opportunities in top MNC and National companies like ICICI Bank, Byju’s, Adtya Birla Life,

Eligibility
50% in Graduation  AUAT/CAT/MAT/ XAT qualified

1.Introduction to the course

India is poised to see a rapid growth in the area of logistics and supply chain, especially as it integrates with the global supply chains. Currently, 80% of the sector is unorganised and there is a rapid movement towards formalisation of the sector. This is accentuated by the entry of multi-national companies into this strategically important area. However, there is dearth of skilled and knowledgeable professionals in this area. This course has been drawn up with support from the industry and has been designed to provide the skills which are in demand in order to perform well in this profession.

This is a two year, full time program offering an MBA in Logistics and Supply Chain Management course. This is a domain specific course which concentrates on preparing the students to enter the Supply Chain Management industry. The second year of the program is devoted to on-the-job training to make the students fully integrated with industry requirements. After completion, the students are thus ready to be immediately be absorbed by the industry

2.What are the learning outcomes?

•To expose the students to the concepts and fundamentals of Logistics and Supply Chain Management
•To train them on the processes of implementation, control, and planning of the flow of the products from the point of supply to the point of consumption
•To prepare them for taking up various roles in the industry through prolonged hands-on experience

3.Subjects covered:

Logistics Management, Strategic Supply Chain Management, Global Trade operations
Warehouse Management, Principles of ERP, Procurement and inventory Management
Commercial Geography etc.

4.Specializations:

It is a specialized program offering MBA in Logistics and Supply Chain Management

5.Internships/Project work

Extensive on-the-job training in different roles in the logistics and supply chain organisations.

6.Placement & Career Opportunities

There is dearth of skilled and knowledgeable professionals in this area. Common career options are Supply Chain Manager, Logistics Analyst, Logistics Manager, Purchase Manager etc. The major recruiters are, Shipping Companies, Air, Rail and Road Transportation firms, Ports and Harbours, Consultants, Supply Chain departments of MNCs and Business Houses, Import-Export Firms and Logistics Companies.

7.Eligibility

50% in Graduation AUAT/CAT/MAT/ XAT qualified

1. Introduction to the course

The evaluation of pharmaceutical sector in India may be set into four stages.  The first stage is the period before the year 1970 in that time the Indian market was dominated by foreign companies with little domestic participation. But today India acquired 14^th rank in global pharma industry as on 2005. India is projected 10^th largest market in pharma industry. Being a highly organised sector, the Indian pharmaceutical market is expected to expand at a CAGR of 23.9% to reach US$55 by 2020.

These two –years, full time MBA in Pharmaceutical Management course is a domain specific course which concentrates on preparing the students to enter the pharmaceutical sectors. After completion, the students can join the pharmaceuticals industry, some also join consultancy companies.

This programme is not old. MBA, Pharmaceutical Management is received well by the industry. The main focus of this course is to prepare students so that they may join the pharmaceutical industry as an executives/ managers after completion of the course. This course concentrates on Economics and law, (laws related to pricing and other drug industry related laws, on IPR,) Production systems, Good Manufacturing Practices, Quality Assurance, Finance, Sales and Marketing, Good Marketing Practices, Costing & Accounting, Strategic Procurement in Pharma, supply chain and distribution practices. International Marketing, Managing R & D in Pharmaceuticals, Strategic Brand Management, Communication, Pricing and Pharmaceuticals Promotion are taught in this course. The main differentiator in this course is to have industry and academics work closely in both selecting candidates. The program will help the students to grab the market opportunities in the pharmaceutical and other chemical industries. An MBA in Pharmaceutical Management prepares students for a number of careers including healthcare, drugs, food, and pharmaceutical sales. Pharmaceutical Management is one of the fastest growing and rewarding fields of Management Courses which has a bright future to it.

 

2. What are the learning outcomes?

• Opportunities in Pharmaceutical companies specially MNCs
• Wider scope in managerial positions in good pharma/ chemical organisations.
• Opportunities in various disciplines in the market apart from pharma industries.
• Better opportunities in Product management and new product development in pharmaceutical industries. 

3. Subjects covered:

Statistics, Economics, Pharmaceutical Marketing, Labour laws, Drug regulatory affairs, international marketing in pharma etc.

 

4. Specializations: 

It is a specialized program offering MBA in Pharmaceutical Management 

 

5. Internships/Project work 

Mainly focus on pharmaceutical companies and/or consultancy firms or chemical firm or any charitable organization like Hospitals for two months in summer.

 

6. Placement & Career Opportunities / Research Opportunities

Opportunities in top pharma/ chemical industries like Dr Reddy’s, Sun, Cipla, GSK, Bengal Chemicals, etc

 

7. Eligibility

Graduate with 50% marks and AUAT/MAT/CAT/XAT qualification

1.Introduction to the course

“Information is the oil of the 21st century, and analytics is the combustion engine”-  (Peter Sondergaard, Senior Vice President, Gartner)

With the advent of fourth industrial revolution along with pervasiveness of big data and machine learning, there is a huge dependence of today’s industries on administration, governance and analysis of large volumes of both structured and unstructured data. In today’s world of around 7.5 billion 2.5 quintillion bytes of data gets generated in 24 hours. The business world too is going through unprecedent trends . Some of the notable trends :

• The entire global software market is forecast to be worth $628B in revenue, with $302B from big data applications.(Forrester,2020)
• 37% annual increase in demand for Data Scientists and Business analytics professionals and related technical positions today (LinkedIn,2020)
• Artificial intelligence (AI) and machine learning technology will gain $1.2 trillion annually from their market base.(Forrester,2020)

To manage and deliver data analytics projects there is a dearth of business analytics professional who can ensure delivery of big data and analytics promises. The course is designed with coordination of industrial partner and promises to fill the gap by provided skill-ready workforce to the industry. It involves a variety of case studies , workshop-oriented methodology and outcome based pedagogical approaches. The course is  empowered by SAS who is a leader in the world of Analytics.

 

2.What are the learning outcomes?

At the end of the course, the students should be able to:

• Take data from disparate sources and discover, transform, manage, aggregate, catalog and deliver that data to be used in reports and analytics repositories.
• Query and manage data using proprietary tools (SAS) and native Hadoop tools.
• Analyze and solve problems pertaining to unstructured data including social media data machine generated data, blogs etc. And perform text analytics for business advantage.
• Analyze and solve problems pertaining to descriptive, predictive or perspective analytics from different industries such as manufacturing, service, retail, software, banking and finance, sports, pharmaceutical, aerospace, etc.
• Deploy models in Machine Learning to business cases including advance algorithms.
• Visualize business problems through self-service analytics and data visualization technologies
• Efficiently deliver business analytics processes and projects leading to efficiency in overall business

 

3.Subjects covered:

Data Analytics, Overview of R for Business Use, programming for Analytics I and II, Data Management with SQL, Visual Business Intelligence, Text Analytics, Overview of Python for Business Use, Machine Learning for Managers (With HR/Finance/Marketing Case Studies), Introduction to Neural Network and Deep Learning, Hadoop Data Management with Hive, Pig etc.

 

4.Specializations:

It is a specialized program offering MBA in Business Analytics .

 

5.Internships/Project work 

Internship:

Intensive on the job training in form of internship (or Summer Training) at the end of Sem-2 (or year 1)

A report based on the summer training shall be submitted within four weeks from the commencement of the third semester.

 

Project Work:

Unlike internship, the project work must be conducted on a topic chosen from the specialization areas in collaboration with different industry/ organizations.

The students must undertake a Live Project worth 8 credits during the IV semester . The student is also required to submit a detailed report to the school/university and present the work to the faculty panel for evaluation/assessment

 

6.Placement & Career Opportunities / Research Opportunities

Irrespective of the industry, a majority of MNCs have their  offshore analytics centers in India. All the major players in Indian industries have analytics teams and require analytics professionals.

In the analytics industry , though the job profiles tend to go by various names , the course intends to cover a variety of job profiles including

• Analytics Manager.
• Analytics Consultant.
• Analytics expert.
• Data Analyst.
• ML (Machine Learning)Specialist
• ML Expert
• Data Scientist.
• Market Research Analyst. 

 

7. Eligibility

A. Students with strong mathematical background and following fields are preferred.

1. E/B. Tech or ( Engineering equivalent )
2. IT and Computer courses (B.Sc, MCA, M.Sc. or PG level diploma)
3. Statistics (B.Sc or M.Sc.)
4. Working professionals in the area of data management, business analyst , research and related areas to analytics preferred

B. 50% in Graduation and AUAT/CAT/MAT/ XAT qualified

 

8. Meet the industry partner

About SAS:

 

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

 

About SAS in Education

SAS software has been part of education for four decades and is used at more than 3,000 educational institutions around the world.

SAS Education helps in building skills for some of today’s most desired positions, such as data scientists and business analysts. Through our innovative software and services, we empower and inspire students and professional around the world to transform data into intelligence.  Discover the SAS difference:

 

• Skills in SAS (being a global leader since 1976) have a pay premium and incessant skills requirements in more than 110 countries
• SAS Accredited trainers, besides being expert in their subject matter, communicate the SAS official curriculum very effectively using internationally accepted & proven instructional skills.
• Pedagogy is designed using a combination of comprehensive course notes, lectures, hands-on exercises, software demonstration, assessments & more.
• SAS program also enables the students to obtain SAS global certification and the skills can be ratified and showcased through SAS international certification badges. Digital Badge not only validates the learning and helps one share the achievements, but also provides labor market insights that connect your student’s new skills to jobs not only for India but for 8 other countries.
• SAS collaborates with universities to bridge the talent gap by developing programs to meet growing need. SAS course structures are aligned directly to job descriptions of the industry.
• SAS courses helps in bringing the right know-how and awareness around the latest technologies prevalent in the industry that promises to shape the future.
• Training in a collaborative setting, combined with hands-on learning and case studies.
• Post class recordings available for live web sessions.