Amitabha Ghose working as an Assistant Professor in the School of Management, Adamas University. He has done MBA from Indian Institute of Business Management Patna and Ph.D (pursuing)from Indian Institute of Technology (ISM), Dhanbad. He has 12 years of academic and research experience, and 15 years of industry experience, besides publication of 16 edited books in the area of Marketing, and 11 articles in the national and international journals and conference.